Performance Marketing · Customer Lifecycle · Conversions

Kushagra Srivastava

An end-to-end growth operator — turning acquisition spend into qualified leads, and qualified leads into revenue.

Profile

He builds the full path from click to customer — not just the campaign.

An expert in owning the entire customer lifecycle — acquisition through paid media, activation through automated CRM workflows, and conversion through funnel and creative optimization — across sectors and countries. A specialist in building marketing teams from scratch.

6+ yrs
End-to-end acquisition-to-revenue experience
500%+
Typical ROI/ROAS delivered across clients
5
Countries driven to measurable revenue

Experience

The Journey

I.
Growth Analyst
US securities law firm — overseas engagement covering paid acquisition and CRM-driven conversion
II.
Senior Specialist, Digital Marketing
Owned full-funnel strategy, from paid acquisition through CRM automation, for international clients
III.
Junior Specialist, Digital Marketing
Built acquisition-to-conversion tracking infrastructure from zero for US and Australian clients
IV.
Freelance, Performance Marketing
PPC and app-install campaigns built around installs, subscriptions, and revenue outcomes for consumer brands

Selected Results

Revenue, traced end to end

Aviation · 2025
15x
Return on ad spend
Full acquisition-to-revenue funnel: paid social and search feeding a CRM-automated conversion path (N8N, Make.com). ₹60L revenue on a ₹4L budget.
Healthcare (USA) · 2022–24
10K+
Leads converted
Built the tracking and funnel infrastructure from zero (Pixel, GTM, conversion tracking), then drove it with Search, Display, Meta & LinkedIn — 14 months.
Mobility · 2025
50,000
Customers acquired
Full acquisition strategy for a self-drive car rental startup across Google UAC/ACe, Meta, and influencer partnerships — 11 months.
500%+
ROI on end-to-end D2C lead-generation funnels
Built on Zoho, Mailchimp, and Zapier to carry a lead from capture to conversion across Meta and Google Ads.
500%+
ROAS & 300% Add-to-Cart lift, Australian FMCG
Conversion-rate optimization via Google Display, PMax, and Shopping — feed and audience work aimed directly at the cart.
₹90L
Budget managed for Stage OTT (freelance)
Drove app installs and paid-subscriber revenue during the run-up to its Shark Tank India feature.
UK
Multi-channel acquisition launch, Real Estate & Hospitality
Search, Display, and Meta targeting high-intent audiences for a UK-based brand.

Brands & Clients

Names on the record

Sugar Cosmetics
Nykaa
Stage OTT
NewMe Asia
Vama Astrology
WiseTed
Apna Mart
Learning Lingos
GrowEasy
Yoskies Aviation
Aptsoft Solutions
Ekatree
Bluescrubs

Credentials

Education & Certifications

Post Graduate Program — Digital Marketing
Purdue University, Indiana, USA + Simplilearn · Dec 2021
B.E. — Electronics & Communication
Acharya Institute of Technology · May 2018
Amazon Sponsored Ads
Amazon Ads Academy · Jan 2025
Marketing Automation Foundations
Skillup by Simplilearn · Apr 2023
Generative AI & Marketing Automation
Outskill

Let's Talk

Are you an early-stage, product-based D2C startup looking for a co-founder to build a team and drive sales? Get in touch!

kushagra.1694@gmail.com +91 97389 65851 linkedin.com/in/kushagra-srt

Pune, Maharashtra, India